AIM Home Care is a family-owned and run business, founded in 2017 by Alison (Ali) Beal and her husband Steve. With extensive experience in the healthcare sector and a deep personal connection to care, Ali was inspired by reflecting on the needs of her own grandmother. She saw first-hand how important it is for elderly people not only to receive support but to feel truly respected, understood, and valued.
From that inspiration grew a passion: to create a care service that goes beyond the basics. Ali’s vision for AIM Home Care has always been to deliver person-centred care that adapts to each individual’s unique needs—whether cultural, traditional, or personal. Every client is treated as an individual, with dignity, compassion, and kindness at the heart of everything we do.
Over the years, AIM Home Care has built a reputation for providing high-quality, reliable care that enables people to remain independent in their own homes while receiving the support they need. By combining professional expertise with genuine family values, Ali and Steve have developed a service that is trusted within the community and cherished by the families they support.
At AIM Home Care, we believe care should feel personal, respectful, and empowering. It’s this belief that drives us to ensure every client feels safe, supported, and able to live life on their own terms.
Our carers are at the heart of our reputation, delivering the highest standards of care with kindness and compassion. They give clients dignity and respect, and their families the greatest gift of all—peace of mind.
Alison Beal - Founder AIM Home Care
Care Quality Commission
AIM Home Care is registered with the Care Quality Commission and our most recent inspection gave us a "Good" overall rating.
Our Independent Reviews
Take a look at our reviews on one of the UK's most trusted home care review websites.